66inch to 85inch TVs

NQ4 AI Gen2 Processor - Our powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience. 4...

Packed with numerous LED backlights, the W95 flagship Mini LED 4K TV offers incredible brightness, vivid contrast, and razor-sharp motion clarity. HCX Pro AI Processor MKII technology enhances your Fire TV experience to new heights. Sport demands outstanding performance and...

AI Energy Mode - Save energy with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to reduce overall...

Direct Full Array - Bright whites, dark blacks and incredible contrast. Imagine you're watching the moon in the night sky. Now, the sky is darker, the moon is brighter, and the contrast between them is sharper. Direct...