40inch to 45inch TVs

NQ4 AI Gen3 Processor - Experience our most advanced 4K AI enhancements to your entertainment. Soak in sharpened upscaling that uses 128 neural networks to optimise picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast,...

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human...

Next-level visual detail with the brilliant alpha 9 AI Processor Gen8 - Our processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth. 100% Colour...

Meet the powerful and smart alpha 7 AI Processor Gen8 - With significant improvements to performance, faster processing from alpha 7 AI Processor Gen8 now delivers 4K picture quality with much better sharpness and depth than before. 4K Super Upscaling brings every...

Experience our most advanced 4K AI enhancements to your entertainment. Soak in sharpened upscaling that uses 128 neural networks to optimise picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution - for an...

A TV that doubles as a picture frame - The Frame's beautiful bezel design can be customised to blend into your décor like a stylish picture, bringing finesse to your feature walls and enhancing your entertainment with...

The Z90 Series 4K OLED Fire TV delivers vivid pictures with a OLED screen and supremely detailed and powerful sound with Dynamic Cinema Surround Pro. Game Mode Extreme, support for HDMI 2.1 connectivity, and a 144Hz refresh rate allow for a...