40inch to 45inch TVs

Meet the powerful and smart alpha 7 AI Processor Gen8 - With significant improvements to performance, faster processing from alpha 7 AI Processor Gen8 now delivers 4K picture quality with much better sharpness and depth than before. 4K Super Upscaling brings every...

Experience our most advanced 4K AI enhancements to your entertainment. Soak in sharpened upscaling that uses 128 neural networks to optimise picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution - for an...

A TV that doubles as a picture frame - The Frame's beautiful bezel design can be customised to blend into your décor like a stylish picture, bringing finesse to your feature walls and enhancing your entertainment with...

Q4 AI Processor - Experience optimised full 4K viewing with our smart, adaptive AI processor. See every frame in crystal clarity and full colour with intelligent scene-by-scene upscaling for superb cinematic visuals. AI Energy Mode - Save energy...

AI Energy Mode - Save energy with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to reduce overall...

The W61A Series 4K LED TV delivers breathtaking picture quality with the 4K Colour Engine, ensuring vibrant colors and crisp details. Designed for seamless streaming, this easy-to-use Smart TV offers a world of entertainment at your fingertips. Multi HDR...