40inch to 45inch TVs

Next-level visual detail with the brilliant alpha 9 AI Processor Gen8 - Our processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth. 100% Colour...

Meet the powerful and smart alpha 7 AI Processor Gen8 - With significant improvements to performance, faster processing from alpha 7 AI Processor Gen8 now delivers 4K picture quality with much better sharpness and depth than before. 4K Super Upscaling brings every...